MARKETING

The Marketing Department believes that building and sustaining a culture within the Y that supports our brand is the key to success in our work to strengthen our communities. We want everyone who interacts with the Y to experience the kind of organization we truly are. We are here to support you in promoting your programs and connecting with people throughout the Fox Cities.

Below is a list of some of the areas our team can support you:

  • Branding

  • Program & Event Photography

  • Advertising

  • Media Contact

  • News Releases

  • Print Marketing Materials

  • Digital Marketing

  • Social Media

  • Website

MARKETING REQUESTS:

Submit a request online using the button below. You will receive a confirmation email from a member of our team within 24 business hours. 

SUBMIT A MARKETING REQUEST

ASSOCIATION ORDERING NEEDS:

Please email Kristin Johnson for the following needs. Business card requests should be accompanied by a completed REQUEST FORM.

  • Enrollment and Rate Fee Cards

  • Business Cards and Letterheads

  • Thank You Notes

  • Change/Cancel and Bank Draft Forms

Additional ordering needs, such as apparel and gift certificates, can be directed to Sue Pawlowski.

 

MEET OUR TEAM

Sue Pawlowski
VP Membership, Marketing & Communications
920.886.2124
spawlowski@ymcafoxcities.org

Responsibilities Include: 

  • Supervise Association Membership & Marketing Work Flow
  • Program Strategy Support
  • Project Management
  • Internal/External Communications
  • Co-Brand Advocate
  • Member Sales, Experience, Engagement & Retention
  • Media Contact Vendor Relationships
  • Public Relations
  • Lead Mission Moment Collection/Stories

Kristin Johnson
Association Membership Development Manager
920.886.2153
kjohnson@ymcafoxcities.org

Responsibilities Include: 

  • Corporate Membership Sales & Retention
  • Corporate & Staff Newsletter
  • Insurance-based Memberships
  • Health Fairs & Expos
  • Business Print Needs
  • Membership Data Analysis
  • Daxko Audit Reporting
  • ForeverWell Program Needs Assessment
  • Nationwide Membership

Spring Rank
Association Marketing & Brand Manager
920.886.2142
srank@ymcafoxcities.org

Responsibilities Include:

  • Co-brand Advocate
  • Print & Digital Advertising
  • Public Relations/PSAs
  • Email Marketing Communications
  • Member Newsletter
  • Program Registration Communication
  • Print & Digital Design/Creative
  • Website
  • Mobile App
  • YMCA360
  • Lead Brand Champions
  • Lead Social Media Champions
  • Lead Media Player Team

Gregg Lewison
Marketing Specialist
920.954.7642
glewison@ymcafoxcities.org

Responsibilities Include:

  • Social Media Planning/Posting
  • Photography/Videos - Programs/Events
  • Program Flyers using Canva
  • Assist with Daxko Engage Initiatives
  • Brand Champion
  • Social Media Champion